Degan Bartels Public Information Officer Montgomery County Department of Police
1 2026 SMILE AGENDA
From Campaigns to Comms: How to Leverage Political Theory in Public Messaging
Lessons from the campaign trail for your agency’s social strategy.
What can law enforcement PIO's learn from the campaign trail? This session explores how the strategies used in political campaigns, from framing narratives to the subliminal signals embedded in social media, can sharpen public messaging. Attendees will leave with practical takeaways to improve messaging, build trust, and align agency communication with strategic intent.